Really? I mean, REALLY?!

So let's talk about this . . . I apologize if the sexual undertone makes you at all uncomfortable like it did for me, but that's the video. And yes, it is sponsored by the United States government. This advertisement is a part of a federal campaign called "Declare Yourself," a line of advertisements, websites, and commercials to get young adults between the ages of 18-24 to get to vote. Naturally when I first read about this I was super excited and I really do think it's a great idea . . . our age group needs to be more involved. For me having the opportunity to finally vote was like Christmas--my siblings have always accused me of secretly getting a fake I.D. when I was younger so I could vote / they made jokes about me fighting politics with dad. . . I was that kid. So, I love the idea of this: I am in agreement with their goal--it's totally sad that this age range of people who are in college and university, supposedly preparing for making their impact on the world, and living in the epicenter of where all change has started throughout history, are not participating in the basic impact they can have right now. So the basic concept of this campaign I am in total support in--making politics appealing to younger demographics and increasing voter polls is all good. But watch this advertisement. Really? I mean, REALLY?! Apparently this girl is a boxer of sorts or something and it's not bad to show that, but shouldn't the emphasis be more of a Rocky / Million Dollar Baby, "Hey look, I'm tough and cool and a chick, but I vote too!"? The majority of the twenty second video is closeups of the director's favorite body parts and she hardly speaks at all. How can the United States government feel good about taking voting--a civic duty and overall regal activity, and making it about sex? I do NOT see the correlation. My favorite part is the sultry rhythmic music in the background which, sure, with the heavy breathing and such could suggest "boxing," but what 18-24 thought about that first? I know what the music brought to my mind . . . and it sure wasn't voting. What sort of message is the government sending to this demographic they're going after by basically indicating that something is only cool if it's sexy? There are so many other angles that could be taken to give voting appeal for young people and I'm disappointed that this is the one that was chosen. But "Declare Yourself" in concept is good, so whatever, I guess . . . right? I never want to be one of those people that makes a mountain out of a mole hill but I was just a little appauled at this ad and wanted to share. Maybe at the very least we can chuckle at our own society--how much more pleasure and personal gain-oriented could we get, do you think?